We origianlly talked about using an Open Business Model with our Nascar Nextel Cup Team.
In Wilipedia they also call it Crowdsourcing. I hope this explains it further and shows you what we plan to do and what the results can be.
Thanks to Wikipedia for the following article
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Crowdsourcing
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This article has been tagged since November 2006.
"Crowdsourcing" is a neologism for a business model that depends
on work being done outside the traditional company walls: while
outsourcing is typically performed by lower paid professionals,
crowdsourcing relies on a combination of volunteers and low-paid
amateurs who use their spare time to create content, solve
problems, or even do corporate R&D. The term was coined by Wired
magazine writer Jeff Howe and editor Mark Robinson in June 2006.
Crowds targeted for crowdsourcing include garage scientists,
amateur videographers, freelancers, photo enthusiasts, data
companies, writers, smart mobs and the electronic herd.
Contents
[hide]
* 1 Overview
* 2 Advantages
* 3 Types of crowdsourced work
* 4 See also
* 5 External links and references
[edit] Overview
While not a new idea, crowdsourcing is becoming mainstream. Open
source projects are a form of crowdsourcing that has existed for
years. People who may not know one another work together online
to create complex software such as the Linux kernel, and the
Firefox browser. In recent years internet technology has evolved
to allow non-technical people to participate in online projects.
Just as important, crowdsourcing presumes that a large number of
enthusiasts can outperform a small group of experienced
professionals.
[edit] Advantages
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The main advantages of crowdsourcing is that innovative ideas
can be explored at relatively little cost. Furthermore, it also
helps reduce costs. For example if customers reject a particular
design, it can easily be scrapped. Though disappointing, this is
far less expensive than developing high volumes of a product
that no one wants. Crowdsourcing is also related to terms like
Collective Customer Commitment (CCC) and Mass Customisation.
Collective Customer Commitment (CCC) involves integrating
customers into innovation processes. It helps companies exploit
a pool of talent and ideas and it also helps firms avoid product
flops. Mass Customisation is somewhat similar to collective
customer commitment; however, it also helps companies avoid
making risky decisions about what components to prefabricate and
thus avoids spending for products which may not be marketable
later.
[edit] Types of crowdsourced work
* Procter & Gamble employs more than 9000 scientists and
researchers in corporate R&D and still have many problems they
can't solve. They now post these on a website called
InnoCentive, offering large cash rewards to more than 90,000
'solvers' who make up this network of backyard scientists. P&G
also works with NineSigma, YourEncore and Yet2.
* Amazon Mechanical Turk co-ordinates the use of human
intelligence to perform tasks which computers are unable to do.
* YRUHRN used Amazon Mechanical Turk and other means of
crowdsourcing to compile content for a book published just 30
days after the project was started.
* iStockphoto is a website with over 22,000 amateur
photographers who upload and distribute stock photographs.
Because it does not have the same margins as a professional
outfit like Getty Images it is able to sell photos for a low
price. It was recently purchased by Getty Images.
* Cambrian House applies a crowdsourcing model to identify
and develop profitable software ideas. Using a simple voting
model, they attempt to find sticky software ideas that can be
developed using a combination of internal and crowdsourced
skills and effort.
* A Swarm of Angels is a project to utilize a swarm of
subscribers (Angels) to help fund, make, contribute, and
distribute, a £1 million feature film using the Internet and all
digital technologies. It aims to recruit earlier development
community members with the right expertise into paid project
members, film crew, and production staff.
* The Goldcorp Challenge is an example of how a traditional
company in the mining industry used a crowdsource to identify
likely veins of gold on its Red Lake Property. It was won by
Fractal Graphics and Taylor-Wall and Associates of Australia but
more importantly identified 110 drilling targets, 50% of which
were new to the company.
* CafePress and Zazzle, customized products marketplaces for
consumers to create apparel, posters, cards, stamps, and other
products.
* Marketocracy, to isolating top stock market investors
around the world in head to head competition so they can run
real mutual funds around these soon-to-be-discovered investment
super-stars.
* Threadless, an internet-based clothing retailer that sells
t-shirts which have been designed by and rated by its users.
* MyChances.net utilizes crowdsourcing to generate
admissions information on American and Canadian universities. It
uses this data to predict, through statistical processes, the
odds a student has of getting accepted to a given school.
* Public Insight Journalism, A project at American Public
Media to cover the news by tapping the collective and specific
intelligence of the public. Gets the newsroom beyond the usual
sources, uncovers unexpected expertise, stories and new angles.
* Steve Jackson Games has maintained a large fan community
online since 1983, with the inception of the Illuminati BBS.
They actively encourage fan pages, and tap the community for
playtests, customer feedback, and volunteer product
representation (via the MIB program).
* And hundreds more
[edit] See also
* Configuration system
* Toolkits for User Innovation
* Buzzwords
* Wisdom of Crowds
[edit] External links and references
* The Rise of Crowdsourcing, Wired June 2006.
* Crowdsourcing: Consumers as Creators, BusinessWeek July
2006.
* Ears Wide Open: Is this the company of the future, Fast
Company Jan 2007. (R&D company using their customers as
developers)
Retrieved from "http://en.wikipedia.org/wiki/Crowdsourcing"
Categories: Articles lacking sources from November 2006 | All
articles lacking sources | Technology neologisms
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Doug
Friday, January 19, 2007
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